After our prelim shoot, we found through research that the band had created a video diary of their own on the shoot day. They documented their journey to Hurtwood, day of shoot, and the editing suite. In this video diary there is also their personal commentaries on the project which supports their desired star image.
In their car journey, they talk about the fact that they are in Surrey which is known to be a good area in not so positive ways, this gives them the image of not being so fond of the so called 'easy life'. This brings them closer with a certain group of listeners.
Also the fact that they have created a video diary invites the target listeners to visit their personal life, allowing them to see their personalities which definitely works in their favour.
In their car journey, they talk about the fact that they are in Surrey which is known to be a good area in not so positive ways, this gives them the image of not being so fond of the so called 'easy life'. This brings them closer with a certain group of listeners.
Also the fact that they have created a video diary invites the target listeners to visit their personal life, allowing them to see their personalities which definitely works in their favour.
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