Wednesday, 28 September 2011

Target Audience

For our music video to the song 'Run', we have come up with a rough profile of the potential audience in order to make a video which can address them directly therefore succeeding in the industry.
(The target audience for the band Cape Karoo, is a fairly specific and niche audience)

-  Both male and female audience between the ages of 17-35.
-  Underground and experimental music followers.
-  Blog followers.
-  Indie fans.
-  People who prefer the use of real instruments used creatively rather then fully electronic-produced.
-  Fans who appreciate music for the talent rather than the star image.
-  Festival goers (Glastonbury, Isle of White etc.)
-  Alternative and creative profiles ( artists, musicians etc.)


Another good reason to target a specific audience is to follow a more effective marketing pattern. For example, with this profile in hand we can advertise the band in popular blogs, festivals, trendy and alternative magazines, underground gig ambiances etc.

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