For our music video to the song 'Run', we have come up with a rough profile of the potential audience in order to make a video which can address them directly therefore succeeding in the industry.
(The target audience for the band Cape Karoo, is a fairly specific and niche audience)
- Both male and female audience between the ages of 17-35.
- Underground and experimental music followers.
- Blog followers.
- Indie fans.
- People who prefer the use of real instruments used creatively rather then fully electronic-produced.
- Fans who appreciate music for the talent rather than the star image.
- Festival goers (Glastonbury, Isle of White etc.)
- Alternative and creative profiles ( artists, musicians etc.)
Another good reason to target a specific audience is to follow a more effective marketing pattern. For example, with this profile in hand we can advertise the band in popular blogs, festivals, trendy and alternative magazines, underground gig ambiances etc.
(The target audience for the band Cape Karoo, is a fairly specific and niche audience)
- Both male and female audience between the ages of 17-35.
- Underground and experimental music followers.
- Blog followers.
- Indie fans.
- People who prefer the use of real instruments used creatively rather then fully electronic-produced.
- Fans who appreciate music for the talent rather than the star image.
- Festival goers (Glastonbury, Isle of White etc.)
- Alternative and creative profiles ( artists, musicians etc.)
Another good reason to target a specific audience is to follow a more effective marketing pattern. For example, with this profile in hand we can advertise the band in popular blogs, festivals, trendy and alternative magazines, underground gig ambiances etc.
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