Before planning our music video for the band "Acres of Life", it was essential to have a look at the bands image in order to achieve an effective product. The band had a MySpace and Facebook page which were quite helpful.
www.facebook.com/acresoflife
www.myspace.com/acresoflife
Looking at the band, we noticed that their hairstyles and clothes were quite 'emo' and punk. We automatically presumed that they were influenced from punk-rock band. Listening to their tracks, we knew for sure that this was their choice of genre.
Although the band was not a particularly popular one, their general approach was confident because they are in the rockstar mindset. In conclusion, the star image of Acres of Life is a punk-rock band who are careless and are mainly concerned about making music and having hardcore fun.
After our research and general first impression, we decided that it would be most suiting to shoot a performance video. We initially thought of doing a stage performance where we could include groupies and fans, however because the band isn't yet big enough therefore addresses to an 'underground' audience, we came to the conclusion that a studio performance would bring them closer to their target audience and work more in their favour.
www.facebook.com/acresoflife
www.myspace.com/acresoflife
Looking at the band, we noticed that their hairstyles and clothes were quite 'emo' and punk. We automatically presumed that they were influenced from punk-rock band. Listening to their tracks, we knew for sure that this was their choice of genre.
Although the band was not a particularly popular one, their general approach was confident because they are in the rockstar mindset. In conclusion, the star image of Acres of Life is a punk-rock band who are careless and are mainly concerned about making music and having hardcore fun.
After our research and general first impression, we decided that it would be most suiting to shoot a performance video. We initially thought of doing a stage performance where we could include groupies and fans, however because the band isn't yet big enough therefore addresses to an 'underground' audience, we came to the conclusion that a studio performance would bring them closer to their target audience and work more in their favour.
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