Wednesday, 28 September 2011

Institutional Context of CapeKaroo

The record company that our artist is signed to: Domino Recording Company

Domino is a British independent record label. However as it has progressed quite swiftly, therefore it has wings in other parts of the globe such as in the US. Germany, and France. They are hardly a minor record label as they have signed many big names such as Franz Ferdinand and The Arctic Monkeys and are doing quite well as far as the indie business goes.

How the band could benefit from being signed to Domino:
-their reputation in the indie music industry will allow them to reach the target audience
-potential world-wide distribution
-online distribution
-it is a well-established label, therefore is able to provide the band with the necessary funds.
-they will allow the band to maintain their original creative and alternative image

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