A focus group is used to get feedback on a product weather it be media related or not. The way it works is a group will be assembled in a room to watch a pilot for instance they will then be questioned on it with questions such as; What do you think this product stands for? and what was your favourite part? This helps the directors and distributors know where and when they should show the product and also to what kind of audience they are pitching for young or old, male or female.
Wednesday 22 February 2012
FOCUS GROUP
A focus group is used to get feedback on a product weather it be media related or not. The way it works is a group will be assembled in a room to watch a pilot for instance they will then be questioned on it with questions such as; What do you think this product stands for? and what was your favourite part? This helps the directors and distributors know where and when they should show the product and also to what kind of audience they are pitching for young or old, male or female.
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