-How did the pre-production help our products?
The research and development was a crucial stage of our production. Creating a band, building up an image, creating an appropriate CD digipak and poster and most importantly a music video requires a thorough amount of preparation. First of all we decided on a genre as a group (indie-alternative), we then looked into real artists of this genre to get a good idea about their star image and music videos. We created an animatic storyboard which was extremely helpful for the production because by doing this we established a rough number of different types of shots, and a working storyline for the day of shoot.
We also arranged all the necessary props, and cast members ready to roll.
Because we had a limited time (1 day) to shoot, we had to make sure that everything was ready. A lot of hard work was put into the pre-production stage in order to avoid stress and bad results. In my opinion, our group did very well during the pre-production as we achieved success regardless of the complications.
-Why have we got a Cd digipak and a poster as well as our Music Video?
For our A2 advanced portfolio, our aim was not only to create a short video, but was to explore the "real face of media" with all its glory. Our task was to promote the artist that we created. And as Dyer argues to sell the product. The CD digipak and poster are directly linked with the music video in terms of marketing; they support one another. After setting the target audience and looking into what they are interested in, we created an organic and alternative CD digipak and poster which would immediately attract a certain audience even if they haven't heard or seen the song and music video. So, the digipak will invite them to explore the band in depth and hopefully to watch the MV.
EVALUATION
As a group we worked particularly hard on the CD digipak and poster. We wanted the ancillary tasks to be in sync with the music video and to support the band image very well. Looking at the main theme of Run, it is about a band who, somewhat similar to the folk tale of the Pied Piper, is bringing together a large group of vibrant and indie group of teenagers together with their music. They are in a barn, rather than a stage showing a level of modesty and relaxed environment. The main idea that we were trying to put through with this music video is that the main concern of CapeKaroo is not selling their personal image but rather their music. So it is literally "all about the music and the fans". The target audience of CapeKaroo is also clearly noted in the video, an alternative to the stereotypical British teenager which is known to be "chavs", but instead an arty, organic image, much like the followers in the MV.
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The research and development was a crucial stage of our production. Creating a band, building up an image, creating an appropriate CD digipak and poster and most importantly a music video requires a thorough amount of preparation. First of all we decided on a genre as a group (indie-alternative), we then looked into real artists of this genre to get a good idea about their star image and music videos. We created an animatic storyboard which was extremely helpful for the production because by doing this we established a rough number of different types of shots, and a working storyline for the day of shoot.
We also arranged all the necessary props, and cast members ready to roll.
Because we had a limited time (1 day) to shoot, we had to make sure that everything was ready. A lot of hard work was put into the pre-production stage in order to avoid stress and bad results. In my opinion, our group did very well during the pre-production as we achieved success regardless of the complications.
-Why have we got a Cd digipak and a poster as well as our Music Video?
For our A2 advanced portfolio, our aim was not only to create a short video, but was to explore the "real face of media" with all its glory. Our task was to promote the artist that we created. And as Dyer argues to sell the product. The CD digipak and poster are directly linked with the music video in terms of marketing; they support one another. After setting the target audience and looking into what they are interested in, we created an organic and alternative CD digipak and poster which would immediately attract a certain audience even if they haven't heard or seen the song and music video. So, the digipak will invite them to explore the band in depth and hopefully to watch the MV.
EVALUATION
As a group we worked particularly hard on the CD digipak and poster. We wanted the ancillary tasks to be in sync with the music video and to support the band image very well. Looking at the main theme of Run, it is about a band who, somewhat similar to the folk tale of the Pied Piper, is bringing together a large group of vibrant and indie group of teenagers together with their music. They are in a barn, rather than a stage showing a level of modesty and relaxed environment. The main idea that we were trying to put through with this music video is that the main concern of CapeKaroo is not selling their personal image but rather their music. So it is literally "all about the music and the fans". The target audience of CapeKaroo is also clearly noted in the video, an alternative to the stereotypical British teenager which is known to be "chavs", but instead an arty, organic image, much like the followers in the MV.
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We thought that if we incorporated contemporary art into the mix that we would attract an alternative audience and also show once more that it is not about personal image but about the art of music, simply music. Therefore we first designed the CD didipak and poster using various software such as photoshop and then we hand sketched the whole thing making it even more personal and powerful.
I believe that the overall outcome is a very good package in which each item (MV, DIGIPAK, POSTER) support each other very well and only add to the general organic and indie theme. I believe our project is a success.
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