Wednesday, 19 October 2011

DIGIPAK

A digipak is a modern approach to CD packaging and is used for the inclusion of more information about the band/artist. The conventions are what the audience expects to see and is directly linked to the genre of music.
 There are many decisions to be made when designing our digipak of which one is deciding wether we will use a 4, 6 or 8 side pak. We are leaning towards the 4 side digipak because we feel it will best reflect the simplistic image of the genre and band.
Here is an example of a 4 sided digipak template:


This is a good example of a 4 sided digipak by Jack Johnson. There are several specific things that work within this digipak which are worth considering. The vibrant colours attract the audience attention whilst the calm image on the cover gives a good example of the genre. The image reaches over the spine and on to the back panel. The title and the song list is written in the same font and is highly legible.
Looking at this digipak it is clear that the artist is not primarily promoting himself but rather his music as there isn't a clear photograph of him apart from the one inside the album which again is partially covered by a guitar.

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